An experimental motion identity study investigating kinetic typography, spatial pacing, and seamless brand transition choreography.
Category
Motion Design
Year
2025
Context
Motion Design Exploration
Role
Multidisciplinary Designer
Creative Objective
Translate static editorial typography into dynamic kinetic systems, focusing on momentum, easing curves, and spatial depth.
Creative Approach & Execution
Iterated through custom timing curves in After Effects, exploring easing transitions from rapid acceleration to restrained settle points, paired with geometric framing.
Project Outcome
A refined motion package that breathes vitality into brand identity assets across digital touchpoints and broadcast screens.
